Jaguar XKR - Case Study


The car used for this location shoot was the previous model of the Jaguar XFR. The new model that was required could not be obtained for the shoot, as it had not been released yet and was still embargoed.

The new model Jaguar XFR was shot in a studio back in the UK. The angle of the car was matched to the one on location as accurately as possible and the fine tuning was completed in post production. All reflections from the location were then reintroduced to the body of the car to match the environment. Colour grading was the final touch which helped to enhance the drama and mood of the shot.


Jaguar XFR.