Monster Energy Citroën DS3 - Case Study


This was a static car shoot that needed to simulate the look of being shot on a rig. We also needed to create a feeling of drama by replicating the grit, dust clouds and fire that these Rallycross beasts leave in their wake. The smoke, debris and tyre marks were all drawn using various textured brushes and the flames were created using a new feature within Photoshop. For the treatment, we opted for dramatic lighting and a dark, gritty feel in keeping with the Monster Energy brand. There's not always the scope on a project to get as creative as this but when the opportunity arose, we ran with it!





Citroën DS3.